Let's get visual!

You know you did it too....

Let's get Physical!!

Oh, the 80's....

Those are some crazy visuals...

Some are Good ....


Some are Bad...


I mean...wow....

One thing the above pictures prove is that it is so important to pay attention to what visuals your company is sharing.

For TaskRiot, I think all 4 visual platforms (Tumblr, YouTube, Pinterest, Instagram) could work well.  However, we've chosen to focus first on Pinterest and then to move on to Tumblr and YouTube.  Instagram will be the last account we set up.

The first visual platform we're focusing on is Pinterest.  With the crazy amount of pinners out there, Pinterest is a time bomb for us.  If there is a LEGAL task out there, TaskRiot is ready to take it on.  Our customers love that we're knowledgeable in all aspects of life and can write an Excel spreadsheet as quickly and efficiently as we can decorate for a holiday gala.  That's where Pinterest comes in.  Additionally, linking back to our website with the things that we've done will encourage traffic to our blog and hopefully give us a bump in business.

The second visual platform we're focusing on is Tumblr.  We've been doing a lot of blogging and Tumblr is a way to incorporate our blogs and photos in a way that Instagram can't give us.  We've been working on setting up a deal with the website Deal Chicken but they say we need more web presence.  Tumblr is a great way to get that.  Yes, you can go from kittens to porn in 30 seconds BUT there is a lot of useful and beautiful information out there.  We want to be a part of that.

YouTube works for us in the same way that it works for millions of other people.  YouTube will help make TaskRiot personal.  Considering the myriad of things we do, giving TaskRiot a personal element is a must.  Setting up a how-to on laying laminate is not only useful but also lets people know that we are actually out there doing the work.  It also gets people invested in us as people and not just as a company.

Instagram is the last account for us because, while it is a huge platform, it doesn't seem like something that would drive people to chose us.  Perhaps later down the road, when we have more miles behind us, capturing a moment will be important.  We certainly won't be blowing it off now, but it is not our primary focus at this time.

I leave you with this...


Or this...


Totally your choice....

Scheduling FB posts

The three posts I've scheduled are posts that typically get people involved.
I've chosen Monday to post about the Monday Night Football game - Chargers vs. Colts.  I've gotten a lot of hits in the past when I post about entertainment.
That's also why I've chosen to post the video of the Geico Hump Day camel on Wednesday.  People love that.  I'm hoping for a lot of likes on this one.
Friday is a call to action - Hoping to get at least some likes for it being Friday.

Liking FB pages

Been having a few issues with my FB page not allowing me to like businesses as the company I work for (TaskRiot).

Even so - I know that there's something TaskRiot can do for ALL of the businesses my classmates are working on.  TaskRiot exists to make your life easier.  Anything you might need, we can do.

FB is all about quid pro quo.  If I like your page, you might like mine.  From there, you may visit my page or even use some of my services.  That's what makes FB great.  It also gives me access to all of your friends...and their friends...and so on.  The possibilities are endless.

Annnnddd.....now to fight with FB some more.  C'mon give me snake eyes, baby!

Let's talk engagement vs reach....

Post reach - how many people saw your post.
Post engagement - how many people are getting involved via likes, shares, etc. 

It may not seem like there is a big difference between these two categories but truly they are MILES apart.  Are you one of the people who just scrolls down their FB newsfeed, never focusing on anything?  Then fine, you saw my post...it was able to reach you.  What a FB page NEEDS is engagement - people to share and like posts.  This is how you bring in more followers.  More followers = more reach = more engagement = more business = MORE $$.  Let's be honest....90% of people start a business for the Benjamins....

Best way to track these two things?  FB insights.  Wow.  What an amazing set of tools!!  Insights gives you just about every break down on who is seeing your posts that you could possibly want.  It breaks down all your data into these neat little boxes so you can figure out where to cut your losses and where to put your money.  You can see what your best post "type" is....who saw them.  What posts were commented on, which ones were shared, etc.  Insights allows you to really cater to your fans.  Instead of posting things they aren't interested in, you can track the things they care about.  It's like the internet radio station Pandora.  Based on a listener's criteria, Pandora plays what the listener wants to hear.  It keeps people coming back time and again.  Insights works the same way.  If you want to keep your fans, you need to post what they're interested in and now you can, thanks to Insights.