Facebook Analytics

Can I just state, briefly of course, how much I LOVE Facebook Analytics?  So helpful and just right there!  I love it almost as much as I love my new Chromebook!  Ahh!

So, let's talk analytics.

On the first page of FB Insights, we see an overview:
Page Likes, Post Reach, Engagement
The good news?  We're up here at TaskRiot!

Tab Two is Likes
One thing I really don't like about FB Insights is the color scheme.  Having trouble viewing them, unfortunately.

We're up!  More likes!

Considering the fact that TaskRiot has been VERY quiet lately, we're actually doing good.  We've had new likes coming in, organic likes coming in, etc.  The next step for us is going to be creating a paid ad to see if we can drum up some traffic.

Tab Three is Reach
Up Up Up!!

Here, again, we're up across the board.  And it's always good news when you haven't been hidden in posts!  I'll take that!

Tab Four is Visits
Here is one of my favorite tabs.  Scrolling down, I've obviously gotten a lot of visits from claudiafaulkdesigns.com, a lot from blackboard and some from google.  Which is super exciting.  We would really like to see more interest in our other tabs, like info, and not just our timeline.  Work in progress, eh?

Tab Five is Posts
This tab is far busier than the other tabs, a lot of information.  This is where things get tricky - learning WHEN to post and WHAT to post.  My numbers for engagement and reach are down on this tab, I think mainly because we haven't been posting much.

Tab Six is People
Lots of good information here about who our fans are, where they are, etc.  I mean, wow.  Currently the majority of our people are English speaking and spread throughout the US.  But we also have people coming in from Germany, Algeria, Egypt, Canada and the UK speaking Spanish, French and Arabic.  How cool is that??  We do need to get engagement up; I'm unable to look at the demographics of engagement because less than 30 people have engaged.

All in all, it's a super cool and useful tool!

Who opened Pandora's box??

I mean, really?!  Google, do you have to be so incredible?

I have a Google analytics account for TaskRiot.  I love it.  You can't go wrong.

There are so so many helpful tools!

The biggest features we use the most are:

1. Real-Time Reporting
2. Audience & Data Reporting
3. Map Overlay
4. Social Reports
5. Traffic Sources
6. Ad Words
7. Wildfire
8. Data Driven Attribution

Let's face it - TaskRiot is a new company and we barely have our feet off the ground.  But the above features allow us to refine our targets and our marketing campaign so that we aren't spending time or money that we don't have on things that are getting us nowhere.

All 8 of the above features allow us to get down and cut any extra material.  We know what works when and for whom is working.  We know where people are coming from and where they end up so we can tailor our posts to bring in more people.  It also allows us to decide if we are hitting our target audience; if we aren't we can figure out quickly and efficiently where to make changes.

Comments (UPATED)

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Lori's Social Media Blog

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Becky Beamer/CSIT155

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CSIT 155 Social Media for Business

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Confessions of a Gnome Blogger

Here kitty kitty kitty.....

One of the things I'm working on getting set up for TaskRiot is a subscribe to our newsletter button.  I really think the company could benefit from this and here's why:

1. Generate Sales
1. Send out weekly/monthly/seasonal specials, new services offered
2. Describe what we do - mini features on different Rioters, different tasks
2. Relationship building
1. See above.  Offer discounts, tips and tricks, recommendations, etc
2. Sending welcome emails, birthday specials, make people feel important so they will send traffic to the website/blog/fb/twitter/pinterest etc

For TaskRiot's newsletter, I would likely send it monthly but would likely start out quarterly.  I think with the number of services offered by TaskRiot, a newsletter would be extremely helpful and would really drive traffic and sales.